There are several benefits to using promotional merchandise for an advertising campaign. From improving your brand image to making sure your brand is remembered long after the initial discussion or interaction occurred. Consumers really appreciate receiving items that they can use, which is why some of the biggest brands on the planet are still using promotional merchandise today. So why should you follow suit?
Creating A Relationship With Customers
Promotional items allow a relationship to be built between your brand and a potential customer. Items allow your brand to remain in the thoughts of those interested in your business which can lead to further communication and sales. Building a quality relationship is essential. One of the most important aspects of running a successful business is to engage with your customers.
Brand Awareness
Studies have shown promotional items to be used, on average, for over a year. Therefore, these items are kept for a long time, and due to their useful nature, they are usually passed on to other people instead of being thrown away. Branded merchandise keeps your brand in front of potential customers each day as the items are used regularly.
Positive Brand Image
We all love getting something for free. Receiving a promotional item creates a positive association with your brand. This association is not only limited to the person who received the item, it reaches anyone who uses the product, or sees the product being used. This is because when we see a promotional gift being used by a friend, family member or colleague, we naturally construe that the person is endorsing the brand.
The Benefits of Promotional Items – Redbrick – Printing Companies St Ives
Cost-effective Marketing Strategy
Compared to forms of advertising like radio, TV and newspaper adverts, promotional merchandise is a cheaper form of marketing per impression. On promotional items, you can include contact details such as your business phone number, website or social media pages. Meaning your business is being advertised for you, long after the gift is received.
Endless Possibilities
Promotional items can come in all shapes and sizes, from the traditional mugs to t-shirts and pens, all of which are very popular everyday objects that can be used time and time again by businesses large and small. They are cost-effective and useful products to receive, hence why we have all used a pen or worn a branded t-shirt before ourselves. Alternatively, quirky gifts can draw attention and make your brand stand out, so consider which useful product you want to give to your customers to maximise the engagement with your brand.
Redbrick
At Redbrick we supply a range of promotional items that are perfect for your business. From flyers, brochures and posters to printed and embroidered clothing. We offer the classic merchandise of mugs, coaster and pens alongside quirky promotional gifts like balloons. We will help you find the perfect promotional item.