Business cards can be a very powerful marketing tool, but only if you make sure they represent you and your brand as best they can. If you think that business card marketing purely consists of just keeping a card in your wallet and handing it out when asked, you’re very much mistaken.
Well designed, personalised business cards can create lots of leads for your business, and you’d be amazed and how large the potential return is from a few cheap business cards.
We’ve put together a few tips and tricks to make sure you’re getting the most out of your cards!
Design is key
You can be great at handing out business cards, but if that card doesn’t grab the attention of who you are giving it to then the chances are they’re not going to pay too much attention to it.
Luckily, this is where we come in. At Redbrick Print, not only can we provide you with a high-quality print, we can also come up with an eye-catching design for your business cards that will help you stand out just that little bit more.
Don’t Leave Without Them
So you went to all the effort of getting your business cards nicely designed and they look awesome, so why would you leave them at home or in the office? Our first tip when it comes to handing out business cards and the number one rule is to always make sure you are carrying a few business cards.
You never know when you might stumble into a potential client so make sure you’re always ready by keeping your business cards on you.
Get Creative
Our next tip is to try and be creative when you’re distributing your business cards. Below are some brief ideas that we have come up with:
- Include your business card with every customer order you send out (it’s worth sending a flyer as well)
- Staple a business card to any estimates or invoices that you send out
- When handing out a business card to a new client, hand them out more than one and let them know about your referral scheme if you have one.
- Leave your business card on the table when you pay a restaurant bill
- “Accidentally” leave a business card on public transport, you never know who could be sitting in your seat after you.
- Head to your local library and leave business cards inside books related to your niche.
- These are just a few ideas for you, but obviously, it will depend on your brand and your business as to which ones apply best to you!
Remember Your Etiquette
Last but not least, you’ll want to remember your business card manners. You didn’t spend all that time perfecting the design and print only for your cards to end up in the bin because of the way you handed them out. So, considering the following:
- Don’t interrupt people – Business conferences may be a great place to network with people and get your name out, but it’s a poor idea to pass your cards to everyone you meet without making a conversation, how do you even know if they need your services? You also need to make sure you don’t interrupt anyone as this will make a bad first impression.
- Ask for their card – If someone is interested in finding out more about your services, they will ask you for your card, to make a positive impression just ask for their card in return!
- Keep your cards up to date – it’s not very professional to hand over business cards that contain out of date information. Printing cards is inexpensive so if you change some information make sure you update your cards!
Redbrick Print
Business card marketing can be very profitable if done right, we hope you’ve enjoyed our tips, and for more information on our services, or if you need some cards designed or printed, get in touch with us today.