All types of marketing is important to your business, but during this advertisement era, you might be struggling to find the right ones for your company – It’s a time where your target audience is likely to be targeted with online ads from your competitors, and despite the benefits and overall hype of social media marketing, your company can really rely on printing in your marketing for things like campaigning and raising brand awareness.
Furthermore, here are 4 reasons as to why printing is important to your business.
1) The flexibility
In marketing, it’s vital that your customer understands your aim and ‘digests’ it quickly and comfortably. And whilst tweeting, emailing and paid social advertising are all very effective methods of communication and marketing, printing gives potential customers the opportunity to have the leaflet, brochure, card etc. , and by having it in their physical possession, they are more likely to remember your company. Additionally, these customers are able to read your materials whenever they want to.
2) You are reaching your offline customers
These days, a large majority of your target audience is likely to be found online, they could have social media, and are more than likely active users of the internet. However, those offline customers aren’t being reached out to, and they shouldn’t be forgotten. After all, the more customers, the more brand awareness, recommendation, experience etc.
Take those offline customers into consideration, they might not have the capabilities to go online regularly. Print the right material; whether it is a leaflet, brochure or some business cards, and ensure it is not only eye-catching but clearly expresses the company’s services as well as the aims and objectives.
3) Printing can cause more emotion…
…Yes, you read that right – print marketing can have a much bigger impact on customers than other forms of marketing, such as social media and email marketing. Having the ability to actually ‘hold’ the advertisement genuinely can make the customer trust/believe the company more than a computer screen. Moreover, it also gives customers the opportunity to be disconnected from social media
4) Easy Access
This last point all depends on how you decide how to distribute your materials – Whenever you go online it’s more or less impossible to not come across some sort of advertisement, but is it necessarily one you are looking for? Printed materials, however, can be found anywhere, and like I said earlier, can be taken and read at your own leisure. Whether they are located in shops, posted through letterboxes etc. it shows you are making the effort and really getting the brand out.
Thank you for reading.