Print vs Digital Marketing: Why Is Print STILL So Successful!?

Marketing is an extremely vital element in business. Whether it’s print or digital, marketing is an important opportunity to reach out and engage with your audience so that they are persuaded to make some sort of transaction with you.

Here at Redbrick Print Huntingdon, Cambridge, Bedford, St Neots and St Ives, we are a friendly, reliable team who offer high-quality print services that can look good for your marketing strategies! On the other hand, we don’t consider ourselves completely bias, so let’s discuss some of the benefits of digital marketing and print.

Digital Marketing

Digital Marketing is a group of methodologies using online platforms, applications and systems to reach and engage with a target audience. Elements include social media, search engine optimisation and graphic design. Despite the fact that this isn’t our speciality, digital marketing still has a wide range of benefits that can be suitable for you, including…

1. Do it All on a Desk

With digital marketing, essentially all of the work can be done right there on your desk. Using a computer, mobile and tablet device, you can set up the right accounts, download software and build up effective strategies to give you the ability to manage, monitor and achieve… all on your desk!

2. Lots of Methods Available

You’ve got graphic design, content creation, website design, social media, web hosting, search engine optimisation etc. all available to you as effective methodologies of Digital Marketing. This meaning, that you are able to experiment and find out what factors are most necessary for your business then implement them into a strategy.

3. Global Reach

In unfortunate comparison to print marketing, digital marketing gives you the significant ability to reach audiences all around the world. Again, all at your desk, you can reach out to people and trade from both a long and short distance. This can benefit your business dramatically in terms of customer lists, transactions, engagement, shareholders, followers, branches and finance etc.

4. Trackable Results

With the majority of these available platforms and systems e.g. websites and social media platforms, you have the capability to monitor results. Using things like social media ‘Insights’ and Google Analytics etc., you can monitor the performance and create analytic reports based on your digital marketing strategies.

5. Highly Affordable

Social media platforms are free (with the exception of post boosting) and anything that does concern cost are usually highly useful sources at a minor cost. It’s very cost-efficient.

Print Marketing

It’s been around for much longer than digital marketing – and we certainly don’t see it leaving anytime soon. Print marketing is the production and distribution of leaflets, flyers, posters, banners, booklets, catalogues and other printed items that can be used for advertising purposes. Here are a few benefits of this traditional marketing system…

1. A Lot More Engaging

Unlike the digital marketing concept of screen advertisement, the feel of the product significantly stimulates human senses, creating more emotion and engagement between customer and business. What’s more effective? – Likes, comments and shares on a Facebook page, or an emotional connection between the reader and a business’ product. Which one is more likely to build a loyal relationship and an effective transaction?

2. More Informative Opportunities

With products like booklets, guides and catalogues, you have the ability to fit pages of information about multiple topics onto one product. With a social media post, for example, you have to simplify important information because your audience would simply scroll past a 200-word long post. Therefore, with space and mobility, your audience can take the product anywhere and read it in their own time, making it a lot more convenient than digital campaigns.

3. Feels More Achieving

Corresponding with the first point, seeing your printed work in physical hands can feel a lot more achieving than a graphic on a screen. Sure, digital marketing graphics and artwork are also highly impressive and engaging, but there is a reason as to why print marketing has been around for a long time, and that’s because of the physical effect it gives off.

4. Personalisation

Not only do you get the fun opportunity to design and produce something pretty and informative, but these products are also another way to distribute your logo and brand about the relevant areas. With different colours, patterns, layouts and themes you can choose from, put a spin on it and make it look seriously impressive, all whilst branding it correctly!

5. Controlled Distribution

With social media platforms, they are liked, commented on and shared all around the world. Whereas, with products, you get more control over how they are distributed. For example, you can send them to every house within a 15-mile radius of your store, or even ask other local shops to leave a pile of the leaflets on the side of the counter etc. There are lots of different ways you can distribute print.

At Redbrick Print Huntingdon…

Here at Redbrick Print, we are here to offer you services in Print Huntingdon, Bedford, Cambridge, St Ives and St Neots – we can help companies achieve successful print marketing all across a number of counties. Get in contact with us today or visit our Facebook page for more information.

Thanks for reading.