5 Great Promotional Items for Social Media Marketing

This article gives you an insight into how promotional products can be used in your social media strategy. Whether you are buying branded merchandise for your own use, or you are looking to give away freebies to customers old and new, promotional products are great for brand awareness.

Promotional items are loved by consumers as they are usually received for free (we all love a freebie) and they are great when they are practical – an item you can actually use! Social media marketing is used so often nowadays to show your consumers what you are up to. You can create a real positive image to your brand by showing your ethos, your staff, and by producing great content, your posts can be shared around the world.

Promotional items and social media marketing sound a perfect fit right? Tweets and Instagram posts, to name a few, can reach out to future customers, so you must advertise your brand in the images you post to raise brand awareness and interest!

Here are 5 great promotional items you can implement into your social media strategy, to post fun content that also raises brand awareness!

Branded mugs

Mugs are a favourite promotional item for businesses to buy as they are practical. A branded mug is also very cost-effective as mugs are something you will be buying for an office anyway. Why not double up on the mug, with it being a promotional item too? Perhaps you have met with a client or a business partner for a meeting, or you are at a stall talking to new customers. Upload pictures to social media of you having a chat over a coffee, or take a snap of your employers in the office with the mugs on their desks. You can easily your brand noticed in some fun and subtle ways with a branded mug.

T-shirts

T-shirts are up there with pens and mugs as a favourite branded product. T-shirts are used by some of the biggest businesses in the world, so they clearly have value. Show off your t-shirts by having a picture of your staff in them on casual days or at events. Perhaps you are meeting with somebody of importance in the industry, or you want to reach out to influencers to raise brand awareness? Simply ask them to take a picture in the t-shirt! T-shirts are another great product to receive as a freebie, with anybody wearing the shirt representing your brand wherever they go.

Phone cases

Phone cases are a more creative product. They are great for taking your brand with you, and for sending to influencers who can post selfies to their large followings. A phone case with your brand name or logo is a great subtle way to raise brand awareness on the street or on social media. A branded phone case will be noticed as it is different. A good rule of thumb is to go for a promotional product that grabs people’s attention, as this means your brand will be remembered.

Posters

Add colour into to your own workplace or a customers’ by getting creative! Whether it’s an image or a motivational quote, it will certainly look the part on social media. A poster that grabs attention could be shared on a visitor’s social media, and it can make the office look a fun place to work. It is always a great idea to try and provide a fun promotional product so your brand will be associated as a fun brand.

Notepads

We all love a to-do list! It is common practice for people to post motivation on social media in inspirational posts or tips on how to be productive. Your business can write a to-do list for the day or week where your brand name and logo is on the paper. Just like mugs, notepads are needed in the working environment, and they will be shared meaning your brand reaches more people. Whether it is a customer or client, offering a branded notepad to them will be appreciated, and as it is practical, your brand will go with them!

Redbrick Print

There are so many promotional products that we can print and design for you. RedBrick can fulfil all of your printing needs, so have a chat with us today about the perfect promotional products for your business!