If you are paying for advertising, you hope your brand will be effectively brought to the forefront of people’s minds. Large external signs are great at presenting a constant reminder of your brand, that can be seen on multiple occasions as consumers walk or drive past the signage. This repetition helps to convert interest into a sale as passers-by seek to learn more about your company. Studies have shown signage to be more memorable than TV or radio advertising methods, so here are the benefits of large external signs!
They capture attention
Large external signs certainly capture attention! Being outside, these signs can be as large as you need, meaning potential customers who are walking or driving past can’t help but take notice. How your sign looks is limited only by your imagination! At RedBrick we can burst your ideas into life or help you design an attractive sign that maintains the attention of onlookers. Appealing signage, whether that’s a clever slogan or an enticing image, can create the right attention leading to new customers for your brand.
Cost-effective marketing strategy
Large external signs are cost-effective as they attract new business for your company and they are working for you 24-hours a day. Depending on your product or service, you may find the price for the sign is covered straight away from new transactions, meaning this type of marketing is very cost-effective.
Increase brand awareness
If your business is new, and people are not aware of your brand, you need to make sure you raise your brand’s awareness. By putting yourself where people are looking, your brand will be known, and interested onlookers can then take action on the information you have provided. Brand awareness is also important for existing brands as you need to keep your brand in the forefront of customers’ minds. Signage allows your brand to be unforgettable.
Lead the pack
If you are serious on marketing your business, can you afford to miss out on the benefits of a large external sign? Your great product or service is wanted by consumers, they just need to know where they can purchase it. Large external signs allow a lot of information to be presented to consumers, allowing your brand’s identity to be acknowledged and appreciated. This means a consumer will go to you first and not a competitor.
Provide contact details
Reading the content is the first step, you need to have contact information ready for the customer to get in touch. Your phone details, email address and opening times of a store can be presented to convert interest into a sale.
One of our external signs – We specialise in Large Format Printing
Redbrick Print
Here at Redbrick, we are able to meet your printing needs no matter how big or small the job! If you’re interested in a Large External Sign, get in touch with us today.